the iterations at the pink place
“There is no future for graphic designers here, except if you do advertisement”
When I arrived in Zagreb, first there was no one to meet. All my trying had lead to nothing, when then suddenly Ivorin was introduced to me. A young and multisided graphic designer who is planning to move to Australia for further studies, maybe for good.
One of the projects he showed me, was a screen printed calendar “Some Other New Year”; a collection of illustrations from several artists and designers from the Balkan countries, expressing ideas about the passing of time. He also worked on an initiative called “Balkan Floods”. People were asked to create artifacts, sell them and donate the money to families who lost everything in the flood in 2014. For working on projects was kind of his thing, he was interested in domino as some experimental artistic game.
First of all he thought of a name and quickly came up with “The Iterations”. Iteration, the repeating of sequences of actions, to get closer to the sought result, seemed to be a good hook for both, band concept and visual realization of a poster.
“You gotta be fast now.”
For that he likes to work analog as much as possible, he decided to make a three-dimensional collage instead of a drawing or completely digital work.
“Now I’m going to fuck it up. Fuck it up to the next level.”
He started by smearing neon-colour on a poster with flower motive. He knew the person who made it. “Now I’m going to fuck it up. Fuck it up to the next level,” he said ironically. Sometimes you could take things further when you destroyed them.
“I have to find something that doesn’t make sense, but makes sense.”
While doing all this he started to fantasize about the band. The Iterations would be a few young people in their early twenties, not yet aware of life, but already aiming, being very dramatic and trying to express a certain kind of deepness. One of their typical recurrent symbols would be the rope. As a reminder it would appear on their poster, album cover or music videos. “The rope is there to remind us of suicide, but we wouldn’t do it.”
He designed the typo for the poster by combining different fonts. “I have to find something that doesn’t make sense, but makes sense.” he considered. He printed out the text (The Iterations – back home in Hobart after Suicide Prevention Tour – September 10th 2015 – at The Pink Place) and retraced the letters in order to make it look more fucked up and self-made. The Pink Place is also a made up location. We figured that the color pink was not only omni-present in my project, but also in his studio. September 10th actually is Suicide Prevention Day, a perfect date for The Iterations to return to their home as celebrated heroes after being on tour for a long time.
With three people, five hands and one foot we held the famous rope, holding the typo, twisted it and moved it through the air for ages, for Ivorin to make the perfect shot. Not perfectly perfect for him, but ok to work on with. “Now it functions, now it has an idea.”
I was very pleased with the result. Before starting the project I had thought of someone making an analog poster. Maybe because I imagined that the kind of situations I created, should bring out the handmade character of creative work, to provoke the artists to show and realize themselves the actual steps of their way to the result, by explaining themselves during the process.